👨🏽💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
NEW PODCAST: The #1 marketing channel you should be using to scale in 2022 & beyond.
In this episode I sit down with one of the two people who have been instrumental in my career as an e-commerce marketer. Ryan Wood is an excellent, strategic thinker who's superpower is helping brands build a marketing / growth strategy that is well-rounded and tied directly back their business's P&L. We start by learning how to build a growth roadmap. Then we deep dive into SMS as a HUGE opportunity for growth as we head into 2022 & beyond.
Over the past 10+ years, Ryan's spent over $100,000,000+ on performance advertising campaigns. Helping generate hundreds of millions of dollars in revenue for businesses both big and small.
He's also contributed to nearly $1B (yes, billion) in business exits since 2015 in the meal-kit delivery space! If you want to know more about that, DM him on LinkedIn.
Here Are a Few of My Key Takeaways
- What inspired me about Ryan was how he's helping e-commerce brands step back to think about growth from a new angle.
- What I learned talking with Ryan is why it's better to use Attentive SMS vs. Klaviyo.
- This episode is for anyone who isn't currently using SMS marketing to scale their e-commerce brand.
- In one word this episode is STRATEGIC.
- This podcast episode is worth a listen because most e-commerce businesses don't have a clear, actionable roadmap for growth. Also, SMS has 98% open rates while email has 20% on average and we get deep into why SMS is a must for 2022 & beyond! If you're still not convinced about the SMS HYPE. On average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email
| Listen & Learn Why SMS is a Must |
P.S. Have someone in your network in the e-com space who you think would make a great guest on my podcast? I'd love to have a conversation about e-com with them! All you have to do is share this link with them!
Joe Chavez
👨🏽💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
Morning, Bad news: I can't answer that question is you. Good news: I was drinking my morning coffee today and listening to this podcast episode. It's between the folks at Klaviyo & Ben Parr from Octane.ai explaining the what, how and why of quizes for ecommerce sites. They also dive into first party data vs. zero party data and how it can help you acquire customers & build more brand loyalty. Listen to the episode here. My Personal Experience with Octane.ai I've been testing using Octane.ai...
Reinventing the wheel when it comes to writing copy is a waste of time. There are plenty of useful & effective frameworks you can leverage to write marketing copy for your e-commerce brand. Here’s a list of my 3 favorite frameworks that I go to when I want to write good copy, quickly: AIDA, StoryBrand & TMC. If you remember nothing else from this article, remember that you should spend 80% of your time writing the hook which is the first part someone reads when they are reading your copy....
When you know these 3 things, you’re able to write copy that resonates with your target customer more deeply and ultimately make more sales. Next time you write copy, remember WWW. WHO it’s for. Knowing who your copy is for is obvious, but commonly overlooked. WHAT are they looking for? What is the person you’re writing to looking for? If you sell flowers, are they just looking for flowers or are they looking for a way to make someone in their life happy? Knowing this will help you craft copy...