👨🏽‍💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
The 3 things you should know before you write any copy.
When you know these 3 things, you’re able to write copy that resonates with your target customer more deeply and ultimately make more sales.
Next time you write copy, remember WWW.
WHO it’s for. Knowing who your copy is for is obvious, but commonly overlooked.
WHAT are they looking for? What is the person you’re writing to looking for? If you sell flowers, are they just looking for flowers or are they looking for a way to make someone in their life happy? Knowing this will help you craft copy that resonates deeper.
WHY do they love (or not love) their current solution? By reading reviews on competitor sites you can discover what people love or don’t love about their current solution.
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Joe Chavez
👨🏽‍💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
Morning, Bad news: I can't answer that question is you. Good news: I was drinking my morning coffee today and listening to this podcast episode. It's between the folks at Klaviyo & Ben Parr from Octane.ai explaining the what, how and why of quizes for ecommerce sites. They also dive into first party data vs. zero party data and how it can help you acquire customers & build more brand loyalty. Listen to the episode here. My Personal Experience with Octane.ai I've been testing using Octane.ai...
Reinventing the wheel when it comes to writing copy is a waste of time. There are plenty of useful & effective frameworks you can leverage to write marketing copy for your e-commerce brand. Here’s a list of my 3 favorite frameworks that I go to when I want to write good copy, quickly: AIDA, StoryBrand & TMC. If you remember nothing else from this article, remember that you should spend 80% of your time writing the hook which is the first part someone reads when they are reading your copy....
While there’ll always be debate around discounts in the e-commerce space. Discounting is still an effective strategy for getting new customers to take action. When creating offers for your e-commerce website. You usually need an app that’ll help you make your customers experience seamless. I look at offers in two buckets. ✌️1. Simple: % or $ offer 2. Fancy: BOGO, spend x to get y, buy x to get y, buy 2, get 1. Simple offers can be setup within Shopify. But, here’s my favorite app for setting...