👨🏽‍💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
I’m guilty. Are you?
I’ve done it. I’ll admit that I’ve fallen so in love with brands I’m working with that I throw away the idea that people have options.
I dive right into writing copy. Creating landers. Launch campaigns.
This isn’t wrong, but I’m forgetting the most important part.
People have options. Lots of them.
When’s the last time you Googled your product to see what other options your potential customers have?
These are your potential customers options.
They don’t care that a brand has smart employees, great suppliers, a smart strategy.
You know what they do care about?
ME.
Not me as in Joe, but themselves.
Try not to obsess here. I usually checkout 3-5 competitors.
Here’s a non-exhaustive list of stuff I like to think about as I research the options that our potential customers have.
- How are we priced?
- What’s our offer for first time customers?
- How are we positioned? Are we the high end option? Are we the cheap option? Are we somewhere in the middle? Who is talking about us on YouTube?
- What do the good reviews say?
- What about the bad reviews?
Next time you’re ready to start a new campaign. Take 15 minutes to Google the options your customer has.
This’ll lead you to create a campaign that’s more meaningful to the people who matter to your business.
Your customers.
Joe Chavez
👨🏽‍💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
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