I remember working for a company a few years back and the CEO kept saying we were going to double revenue. He then asked our company of 50 people to all figure out ways they could improve their departments.

This felt like more of a hope than plan.

Double revenue is one of those things people throw out as a goal for the upcoming year.

But, what does it actually take to double revenue?

I first started by reading about how other e-commerce experts approach doubling revenue in the e-commerce space a couple years ago. While doing my research I found Drew Sanocki from NerdMarketing.com who has been an indirect mentor to me on my e-commerce journey. He’s where I originally discovered the fact that there are these 3 timeless growth levers that we can use to grow overall revenue.

While there are no shortage of metrics to look at in e-commerce. These are the most helpful that I’ve found in terms of setting your North Star for doubling revenue. Then by approaching each growth lever goal with a clear tactic, you have a smart strategy for hitting the target.

I’ve done my best to come up with and test a path to double revenue using the same 3 growth levers.
I’ve found success with multiple brands using these 3 growth levers, so I wanted to share them with you. Then teach you how to apply the proper math that’ll tell you what numbers you need to hit to double revenue.
​I usually look at this over a 90 day or 12 month period

1. Returning Customer Rate: How many orders a customers makes.
2. Average Order Value: How much a customer spends on each order.
3. New Customers: How many new customers buy from your store.

Please know. I dislike when people write about e-commerce growth as it’s this easy thing. Doubling your revenue in 90 days is never easy. If I'm making it seem easy, it's not. Writing about it is though.

Here’s the steps you can take, using the growth levers to see what it’ll take to double your revenue in 90 days!
Step 1: Find what your historical growth lever metrics are over the last 90 days in Shopify, Google Analytics or Klaviyo. Whichever you’re most comfortable with.
Step 2: Multiply each of your historical growth lever metrics by 33%. Doing this will add up to 99% growth which will double your overall revenue.
Step 3: Create 2-3 initiatives you believe will help you hit your target for each growth lever over the next 90 days. Focus on each initiative for 30 days at a time. Evaluating whether it’s moving the growth lever needle, biweekly. If it’s working, keep doing it! If not, it’s time to go to the next tactic.

Now it’s your turn! Take 15 minutes to pull your 3 growth lever metrics for the last 90 days to see what it’ll take to double revenue over the next 90 days.

Don't be a stranger. Feel free to write back to me in this email if you need help figuring out where to find your 3 growth lever metrics. I’d be happy to help you out. Just book a time using the link below in the footer of this email.