👨🏽‍💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
Growing an e-commerce business is a marathon.
Thanks to headline news, the internet & people flexing online. It's easy to think you can fire up an e-commerce store and the money will pour in.
That can happen, but usually isn't the case.
Greek water-carrier Spyridon Louis, became a local hero after winning the event.
It's been said that this inaugural race was coined as a “Marathon” after Pheidippides, a runner for the Athenian army who had run 24 miles from Marathon back to Athens, to inform its people of a victory over the Persian army.
I'm not sure why a marathon is now 26.2 miles in our culture.
But, I can tell you first hand that the key to finishing well is setting your expectations and pacing yourself properly.
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Joe Chavez
👨🏽‍💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
Morning, Bad news: I can't answer that question is you. Good news: I was drinking my morning coffee today and listening to this podcast episode. It's between the folks at Klaviyo & Ben Parr from Octane.ai explaining the what, how and why of quizes for ecommerce sites. They also dive into first party data vs. zero party data and how it can help you acquire customers & build more brand loyalty. Listen to the episode here. My Personal Experience with Octane.ai I've been testing using Octane.ai...
Reinventing the wheel when it comes to writing copy is a waste of time. There are plenty of useful & effective frameworks you can leverage to write marketing copy for your e-commerce brand. Here’s a list of my 3 favorite frameworks that I go to when I want to write good copy, quickly: AIDA, StoryBrand & TMC. If you remember nothing else from this article, remember that you should spend 80% of your time writing the hook which is the first part someone reads when they are reading your copy....
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