👨🏽‍💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
Are you treating your new customers like friends or strangers?
I’m one of them.
One of those people that looks on the internet for a coupon before you buy from a new brand?
I’m that guy that’ll Google brand name + coupon, then look through to the coupons to see how much I can save, just so I can say that I got a deal.
If you’re running an e-commerce brand. You want more new customers. New customers is the most popular growth lever of them all.
I try and remind myself of this when I’m working with any e-commerce brand. People want a deal (even if they don’t need it & could pay full price).
I believe that as an e-commerce brand you should put your best new customer deal front and center on your website.
Why?
Because people are smart and will do their homework to find it through your affiliates or coupon sites.
When you don’t put your best offer front & center you’re missing an opportunity to be the one that gave your new customer that awesome deal.
Plus, when you get creative with your offers and don’t just give a % off. You have the opportunity to give your new customers an offer that has a higher perceived value.
Cheers to giving the offers we’d want to get from a brand. You know, just like you’d give a friend.
Joe Chavez
👨🏽‍💻 I help e-commerce marketers start & grow their career by teaching what I'm learning in my own journey as an e-commerce marketer scaling 6 figure brands, to 7 figures & beyond. 🚀 Signup below to get my "daily-ish" newsletter that'll help you become a better e-commerce marketer in just 5 minutes a day.
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