Advanced Incentive Travel

A great travel experience starts with great digital experience.


“Working with Joe was awesome. He took time to understand our business. I thought we were getting a website, but with everything our website now does for us. We ended up getting a new sales person.” 

– Allie Kolb, Advanced Incentives Travel


key results i helped them achieve

Looks great on phones now 

The old site wasn’t updated for years. It was hard to see on phones, making it hard to want to do business with AIT.

Lead Generation on Autopilot

We gave away the exact checklist that we use to plan trips for our clients in exchange for their email. Why would we do this the client asked. We now have the ability to continue to add value to them through email. Plus, it’s the right thing to help others even if they can’t afford us.

Site Ownership at Last

Regular updates on the trips page was a necessity. I wanted to make sure that it was simple for their team to make basic edits. I built it on Squarespace to make sure this was possible. I worked with the operations manager to train her on everything & she hasn’t had any issues since.

The goal

Create a great first impression on the website in 15 seconds.

The approach

Build a Squarespace website with that is simple to update, loads fast & makes people want to travel.

The process

Designing a travel website that makes you want to book a flight asap.

Built on Squarespace

I built the website on Squarespace because of how easy it is to update for the client. This paid off big time as the client has been able to make updates with no problems since launching the site.

A video header that gives a world tour

Using royalty free travel photos from I created a GIF with 50+ photos, hosted the video on Youtube to use it as a header on the website. This allows us to be able to show people all of the places we’ve taken our clients over the last 25 years we’ve been in the travel business.

Automation through Squarespace Email Marketing

I used the built in Squarespace email marketing platform to automate the delivery of our travel checklist via email. Made things very simple for the team to be able to update & access these email addresses inside of one platform..

Want me to help you build or grow something?

Sounds fun. Take 30 seconds to fill out these questions. I’ll reach out for a quick intro call in the next day or two to see if we’d make a great fit. 

What are you looking to have me help you with?

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