Get Fit Foods

For Charlotte, healthy doesn’t have to be hard.


“Joe brings new digital strategies & data to every meeting we have. Without his help, I doubt we’d see the same growth from month to month.”

David Yermanos, Owner


key results i helped them achieve

3 New Locations

1 to 4 locations in 2 years

10,000+ New Customers

Signed up for “Buy 2 Get 1 Free Offer” since opening in 2017

1st Page of Google

Ranked on 1st page of Google for “Charlotte Meal Prep” (paid & organic)

The goal

Make it simple for people in Charlotte to get healthy meals. Delivered to their doorstep.

The approach

Create an e-commerce store through Shopify. That allows us to take an order online & fulfill it through delivery.

The process

The strategy behind the growth at Get Fit Foods.

Positioning is everything

Positioning is everything. We’re positioned as the “Always Fresh, Never Frozen” option. Our Buy 2, Get 1 Free adds hundreds of people to our automated MailChimp email database every month. We send out weekly emails that combine relational & promotional messages. We’ve increased our brand loyalty, partnering with local gyms, health clinics & fitness influencers. Plus, we can reuse a lot of their content as social proof on our social feeds.

Remarketing new customers on Facebook

I created custom audiences from people who visited the menu page in the last 7 days. Then exclude: People who hadn’t signed up for the “Buy 2 Get, 1 Free Offer.

Show Me The Macros

A big reason that people choose meal prep is to lose weight or train for a specific goal. Macros are a huge part of this. I designed & developed Giving people a great experience while learning about every meal.

Want me to help you build or grow something?

Sounds fun. Take 30 seconds to fill out these questions. I’ll reach out for a quick intro call in the next day or two to see if we’d make a great fit. 

What are you looking to have me help you with?

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