Take out the guesswork
Instead of trying a bunch of things that may or may not work for your e-commerce brands. It’s time we focused in on one area of your business at a time. That’s why I created the 33% framework.
The RAN Levers
We have 3 levers to pull when it comes to doubling your e-commerce revenue. I’ll share them in the order of ease.
Lever 1: Repeat Customers
The # of people who buy again from you.
Lever 2: Average Order Value
The amount of revenue each purchase drives.
Lever 3: New Customers
People you get to buy for the first time.
The 33% Framework
I’m not a math guy at heart, but I’ve learned to love the numbers over the years being in e-commerce. Increasing each RAN lever by 33% allows you to double your e-commerce business. Yes, much simpler said than done, but the RAN framework allows us to prioritize & execute how we’ll achieve growth vs. throwing a bunch of new channels at the wall and seeing what sticks.